000			02155nam a22002057a 4500
999			_c1853 _d1853
005			20220214122412.0
008			220214b ||||| |||| 00| 0 eng d
020			_a9781949395747
082			_a658.872 _bVIB
245			_aDigital marketing essentials you always wanted to know
260			_bVibrant Publishers _aUSA _c2020
300			_a179 p.
365			_aINR _b1199.00
490			_aSelf-Learning Management Series
504			_aTable of Contents 1. Understanding Digital Marketing 2. Creating a Content Marketing Framework: Turning Prospect Visitors into Customer 3. Digital Advertising: Creating A Plan That Works 4. Critical Components of Social Media Marketing 5. Understanding E-mail Marketing 6. Mastering Search Engine Marketing 7. Key Metrics in Digital Marketing for Tracking and Measuring Success 8. Taking Advantage of Conversion Rate Optimization (CRO)
520			_aDescription The Internet has changed how we communicate, and that includes how we market. From corporate websites to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), adds to the complexity of marketing decisions but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials You Always Wanted To Know will help you achieve your goals.
650			_aElectronic commerce--Management _92395
650			_aInternet marketing _9786
942			_2ddc _cBK