000			02905nam a22002297a 4500
999			_c1849 _d1849
005			20220214114019.0
008			220214b ||||| |||| 00| 0 eng d
020			_a9788126563296
082			_a658.804 _bVAJ
100			_aVajre, Sangram _94759
245			_aAccount-based marketing for dummies
260			_bWiley India Pvt. Ltd. _aNew Delhi _c2016
300			_axviii, 354 p.
365			_aINR _b499.00
504			_aTable of content Foreword Introduction Part 1: Getting Started with Account-Based Marketing Chapter 1: Introducing the Basics of Account-Based Marketing Chapter 2: Making the Case for Account-Based Marketing Chapter 3: Aligning Sales and Marketing Chapter 4: Selecting Tools Part 2: Identifying Accounts for Marketing Chapter 5: Targeting Your Best-Fit Accounts Chapter 6: Fueling the Account-Based Marketing Engine Chapter 7: Qualifying Your Target Accounts Part 3: Expanding Contacts Into Accounts Chapter 8: Reaching the Right People in Target Accounts Chapter 9: Using Marketing Automation for Your Account Strategy Chapter 10: Distilling the Key Roles of "Smarketing" Part 4: Engaging Accounts on Their Terms Chapter 11: Generating Velocity for Sales Chapter 12: Personalizing the Buyer's Channel Chapter 13: Developing Content for Campaigns Chapter 14: Executing ABM: A Playbook Part 5: Turning Customers Into Advocates Chapter 15: Elevating the Buyer to Customer Journey Chapter 16: Valuing Customer Advocacy Chapter 17: Aligning Marketing, Sales and Customer Success Part 6: Putting It All Together Chapter 18: Measuring the Success of Campaigns Chapter 19: Tracking Metrics for Every Account Part 7: The Part of Tens Chapter 20: Ten Reasons B2B Companies Need Account-Based Marketing Chapter 21: Ten Obstacles Facing Account-Based Marketing Chapter 22: Ten Account-Based Marketing Blogs to Read Chapter 23: Ten ABM Thought Leaders to Follow Index
520			_aDescription Account Based Marketing for Dummies will help marketers and sales teams build a coordinated effort to reach specific accounts. Readers will understand how to align the marketing and sales teams to make ABM most effective. They will learn how to analyze current data to identify the accounts with the biggest ROI opportunities, and then the techniques to most effectively reach each account, rather than the individual listed in their CRM for that account. Using online advertising and other messaging in the places the accounts are already engaging online, account based marketers can engage with current and potential customers on their terms.
650			_aMarketing--Key accounts _95303
650			_aRelationship marketing _9997
650			_aSelling--Key accounts _95304
650			_aIndustrial marketing--Management _9347
942			_2ddc _cBK