000			01690 a2200193 4500
999			_c184 _d184
005			20190918132315.0
008			190918b ||||| |||| 00| 0 eng d
020			_a9781259029004
082			_a658.8 _bRIE
100			_aRies, Al _9444
245			_aMarketing Warfare
260			_bMcGraw Hill Education (India) Pvt. Ltd. _aNew Delhi _c2012
300			_aviii, 216 p.
365			_aINR _b549.00
504			_aIntroduction: Marketing is war Chapter 1. 2500 years of war Chapter 2. The principle of force Chapter 3. The superiority of the defense Chapter 4. The new era of competition Chapter 5. The nature of the battleground Chapter 6. The strategic square Chapter 7. Principles of defensive warfare Chapter 8. Principles of offensive warfare Chapter 9. Principles of flanking warfare Chapter 10. Principles of guerrilla warfare Chapter 11. The cola war Chapter 12. The beer war Chapter 13. The burger war Chapter 14. The computer war Chapter 15. Strategy and tactics Chapter 16. The marketing general Index
520			_aThe book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing ads.
650			_aMarketing _9209
942			_2ddc _cBK