000 01782nam a22002057a 4500
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_d1757
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008 220322b ||||| |||| 00| 0 eng d
020 _a9780198712633
082 _a338
_bGIL
100 _aGillespie, Andrew
_94675
245 _aBusiness economics
250 _a2nd
260 _bOxford University Press
_aLondon
_c2013
300 _axxiv, 492 p.
365 _aINR
_b799.00
504 _aTable of contents Chapter 1. Introduction Chapter 2. Thinking like an economist Chapter 3. The fundamental economic problems Chapter 4. Demand Chapter 5. Costs and revenues Chapter 6. Supply Chapter 7. Markets Chapter 8. Market analysis: shares, currency, and labour markets Chapter 9. Perfect competition, monopoly and price discrimination Chapter 10. Imperfect competition and alternative theories of the firm of the firm Chapter 11. Market failures and imperfections Chapter 12. Macroeconomics Chapter 13. Government macroeconomic policy Chapter 14. Macroeconomic issues: unemployment and inflation Chapter 15. Macroeconomic issues: Growth and balance of payments Chapter 16. International business and trade
520 _aFeaturing top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers. Suitable for: Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers.
650 _aBusiness economics
_96110
942 _2ddc
_cBK