000			01616nam a22002057a 4500
999			_c175 _d175
005			20211018160434.0
008			190824b ||||| |||| 00| 0 eng d
020			_a9781471111709
082			_a659.133 _bBER
100			_aBerger, Jonah _9373
245			_aContagious: how to build word of mouth in the digital age
260			_bSimon & Schuster _aLondon _c2014
300			_a244 p.
365			_aUSD _b19.95
520			_aWhy are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
650			_aViral marketing _9374
650			_aNew products _9375
650			_aConsumer behavior _9368
942			_2ddc _cBK