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020			_a9780738206714
082			_a808.543024658 _bSIM
100			_aSimmons, Annette _9954
245			_aThe story factor: secrets of influence from the art of storytelling
260			_bBasic Books _aNew York _c2006
300			_axx, 299 p.
365			_aUSD _b27.50
504			_aTable of Content he six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller -- Story thinking as a skill -- Case study: testing the "six stories you need to tell" in real life -- sunrise stories -- Resources -- Storytelling in action.
520			_aThe new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From "who I am" to "I-know-what-you're thinking," Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
650			_aBusiness communication _9357
650			_aCommunication in management _9715
942			_2ddc _cBK