000			02624nam a22002657a 4500
999			_c162 _d162
005			20211018160314.0
008			190824b ||||| |||| 00| 0 eng d
020			_a9789351342960
082			_a651.7 _bLES
100			_aLesikar, Raymond V. _9356
245			_aBusiness communication: connecting in a digital world
250			_a13th
260			_bMcGraw Hill Education (India) Pvt. Ltd. _aNew Delhi _c2015
300			_axxxvii, 772 p.
365			_aINR _b745.00
504			_aTable of Content PART 1: INTRODUCTION Chapter 1: Understanding Workplace Communication Chapter 2: Communicating Across Cultures PART 2: FUNDAMENTALS OF BUSINESS WRITING Chapter 3: Adapting Your Words to Your Readers Chapter 4: Constructing Clear Sentences and Paragraphs Chapter 5: Writing for a positive Effect PART 3: BASIC PATTERNS OF BUSINESS MESSAGES Chapter 6: Choosing the Best Process and Forms Chapter 7: Getting to the Point in Good-News and Neutral Messages Chapter 8: Maintaining Goodwill in Bad-News Messages Chapter 9: Making your case with Persuasive Message and Proposals Chapter 10: Conducting a Winning Job Campaign PART 4: FUNDAMENTALS OF REPORT WRITING Chapter 11: Preparing Informative and Influential Business Reports Chapter 12: Choosing the Right Type of Report Chapter 13: Conducting Research for Decision Makers Chapter 14: Using Visuals to make your Point PART 5: ORAL FORMS OF BUSINESS COMMUNICATION Chapter 15: Communicating Effectively in Meetings and Conversations Chapter 16: Delivering Oral Reports and Business Speeches PART 6: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS Chapter 17: Leveraging Technology for Better Writing Chapter 18: Conveying Professionalism through Correctness Appendix A: Corrections for the self-Administered Diagnostics Test of Correctness Appendix B: Physical Presentation of Letters, Memos, and Reports Appendix C: General Grading Symbols Appendix D: Grading Codes and Checklists: Message and Reports Appendix E: Documentation and the Bibliography
520			_aThe book takes a unique problem-solving approach, the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals – careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals.
650			_aBusiness communication _9357
650			_aCommercial correspondence _9358
650			_aEnglish language -- Business English _9359
700			_aFlatley, Marie Elizabeth _9360
700			_aLentz, Paula _9361
700			_aPande, Neerja _9362
942			_2ddc _cBK