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_d16
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020 _a9788131728031
082 _a658.4063
_bTRO
100 _aTrott, Paul
_9889
245 _aInnovation management and new product development
260 _bPearson India Education Services Pvt. Ltd.
_aNew Delhi
_c2010
300 _axxvii, 581 p.
365 _aINR
_b779.00
504 _aTable of Content Part I: Innovation management Innovation Management: An Introduction (Rewritten & New Case Study) Economics and Market Adoption Managing Innovation Within Firms (Rewritten) Innovation and Operations Management (R Noble) Managing Intellectual property Part II: Managing technology and knowledge Managing Organisational Knowledge (New Case Study) Strategic Alliances And Networks Management of Research & Development Managing R&D projects (New case study) Open Innovation and Technology Transfer Part III: New Product Development Product & Brand Strategy New Product Development (New Case Study) Packaging and Product Development New Service Innovation Market Research and its Influence on New Product Development Managing the New Product Development Process
520 _aThe subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper.
650 _aInnovation management
_9890
942 _2ddc
_cBK