000			01660nam a22002057a 4500
999			_c1553 _d1553
005			20211220163333.0
008			211220b ||||| |||| 00| 0 eng d
020			_a9780143427650
082			_a659.1 _bPAN
100			_aPandey, Piyush _94424
245			_aPandeymonium: Piyush Pandey on advertising
260			_bPenguin Random House India Pvt. Ltd. _aHaryana _c2015
300			_axvi, 244 p.
365			_aINR _b499.00
520			_aPandeymonium Piyush Pandey on Advertising Piyush Pandey What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm and bring such deep commitment to his work? You’ve seen most of the things that Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes him different is the perspective with which he views the same things, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Pandey talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
650			_aIndia _9480
650			_aAdvertising _9432
650			_aAdvertising executives _94460
942			_2ddc _cBK