000			02588nam a22002537a 4500
999			_c1507 _d1507
005			20211101113840.0
008			211101b ||||| |||| 00| 0 eng d
020			_a9783642032424
082			_a658.812 _bHOU
100			_aHougaard, Soren _94249
245			_aThe relationship marketer: rethinking strategic relationship marketing
250			_a2nd
260			_bSpringer _aLondon _c2009
300			_a236 p.
365			_aEUR _b59.99
504			_aTable of content Front Matter Pages 1-13 PDF The Relationship Aspect of Marketing Søren Hougaard, Mogens Bjerre Pages 15-33 A Systematic Approach to the Buyer-Seller Relationships Søren Hougaard, Mogens Bjerre Pages 35-46 The Economics of Customer Relationships Søren Hougaard, Mogens Bjerre Pages 47-64 Customer Loyalty and Business Economics Søren Hougaard, Mogens Bjerre Pages 65-83 The Driving Forces of Customer Relationships Søren Hougaard, Mogens Bjerre Pages 85-106 Supplier Relationship Levels — Consequences and Contents Søren Hougaard, Mogens Bjerre Pages 107-129 Relationships in Different Environments Søren Hougaard, Mogens Bjerre Pages 131-153 The Individualised Approach to Relationships Søren Hougaard, Mogens Bjerre Pages 155-169 The Sales Centre Søren Hougaard, Mogens Bjerre Pages 171-193 Relationship Marketing Strategy Søren Hougaard, Mogens Bjerre
520			_aIntroduction In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities. "The Relationship Marketer" will be valuable reading for students and professionals in sales and marketing, as well as anyone seeking insights into dyadic market forces, which are moving industry beyond the outdated perspective of treating all customers equally.
650			_aRelationship marketing _9997
650			_aStrategic planning _9291
650			_aCustomer relations _9639
650			_aCustomer relations--Management _9211
700			_aBjerre, Mogens _94250
942			_2ddc _cBK