000			01966nam a22002417a 4500
999			_c15 _d15
005			20211018160016.0
008			190823b ||||| |||| 00| 0 eng d
020			_a9781259004742
082			_a658.87 _bLEV
100			_aLevy, Michael _9325
245			_aRetailing management
250			_a8th
260			_bMcGraw Hill Education (India) Pvt. Ltd. _aNew Delhi _c2018
300			_axxxvi, 848 p.
365			_aINR _b795.00
504			_aChapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior Section II – Retailing Strategy Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management Section III – Merchandise Management Chapter 12: Managing the Merchandise Planning Process Chapter 13: Buying Merchandise Chapter 14: Retail Pricing Chapter 15: Retail Communication Mix Section IV – Store Management Chapter 16: Managing the Store Chapter 17: Store Layout, Design, and Visual Merchandising Chapter 18: Customer Service Appendix A: Starting your own Retail Business Appendix B: Starting a Franchise Business Section V: Cases
520			_aRetailing Management continues to focus on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. The concepts are well portrayed with ‘Refacts’, ‘The Indian Retail Scape’, ‘Retailing Views’, and ‘Profiles of Retail Managers’. In its Eight Edition, this book, as always, takes into account and discusses the changes in the retailing sector in an engaging manner.
650			_aRetail trade--Management _9326
650			_aRetail trade _9327
700			_aWeitz, Barton _9328
700			_aPandit, Ajay _9329
942			_2ddc _cBK