000			01458nam a22002177a 4500
999			_c1497 _d1497
005			20211026144525.0
008			211026b ||||| |||| 00| 0 eng d
020			_a9781446270516
082			_a658.8001 _bMAC
245			_aThe Sage handbook of marketing theory
260			_bSage Publications Ltd. _aLondon _c2013
300			_axviii, 523 p.
365			_aGBP _b40.00
520			_aThis exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. The Handbook is divided into six Parts: Part I: The Historical Development of Marketing Theory Part II: The Philosophical Underpinnings of Theory Part III: Major Theoretical Debates Part IV: The Impact of Theory on Representations of the Consumer Part V: The Impact of Theory on Representations of the Marketing Organization Part VI: Contemporary Issues in Marketing Theory
650			_aMarketing--Philosophy _94234
650			_aMarketing _9209
700			_aMaclaran, Pauline _94235
700			_aStern, Barbara _94236
700			_aSaren, Michael _94237
942			_2ddc _cBK