| 000 | 00918nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c1474 _d1474 |
||
| 005 | 20220221123823.0 | ||
| 008 | 220221b ||||| |||| 00| 0 eng d | ||
| 020 | _a9783947897001 | ||
| 082 |
_a658.8 _bHUS |
||
| 100 |
_aHusemann-Kopetzky, Markus _93895 |
||
| 245 | _aHandbook on the psychology of pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know | ||
| 260 |
_bPricing School Press _aUSA _c2018 |
||
| 300 | _a186 p. | ||
| 365 |
_aINR _b1995 |
||
| 520 | _aThis book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver. | ||
| 650 |
_aPricing _9452 |
||
| 650 |
_aPricing--Psychological aspects _95425 |
||
| 942 |
_2ddc _cBK |
||