000			02207nam a22001937a 4500
999			_c1466 _d1466
005			20211101163514.0
008			211101b ||||| |||| 00| 0 eng d
020			_a9781404116191
082			_a658.8 _bRAJ
100			_aRajamannar, Raja _93887
245			_aQuantum marketing: mastering the new marketing mindset for tomorrow's consumers
260			_bHarperCollins Publishers _aLondon _c2021
300			_axix, 220 p.
365			_aINR _b499.00
520			_aRaja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard—one of the world’s most recognizable and decorated brands—Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. Readers will: Understand the evolution of marketing and how to be at the forefront of future change.Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.Achieve breakthroughs in innovative thinking in order to compete in modern business.Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.
650			_aMarketing _9209
650			_aBranding (Marketing) _9408
942			_2ddc _cBK