000			02155nam a22001937a 4500
999			_c1461 _d1461
005			20211101170312.0
008			211101b ||||| |||| 00| 0 eng d
020			_a9788126572144
082			_a658.827 _bSTR
100			_aStratten, Scott _93882
245			_aUnBranding: 100 branding lessons for the age of disruption
260			_bWiley India Pvt. Ltd. _aNew Delhi _c2018
300			_axvi, 300 p.
365			_aINR _b599.00
520			_aUnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind.
650			_aBranding (Marketing) _9408
650			_aSelling--Mass media _94282
942			_2ddc _cBK