000			01630nam a22002177a 4500
999			_c1460 _d1460
005			20220314131201.0
008			220314b ||||| |||| 00| 0 eng d
020			_a9781400064281
082			_a302.13 _bHEA
100			_aHeath, Chip _93881
245			_aMade to stick: why some ideas survive and others die
260			_bRandom House _aNew York _c2008
300			_a322 p.
365			_aINR _b1299.00
520			_aIn Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
650			_aContagion (Social psychology) _95923
650			_aContext effects (Psychology) _95924
650			_aSocial psychology _91457
700			_aHeath, Dan _95925
942			_2ddc _cBK