000			01519nam a22001937a 4500
999			_c1433 _d1433
005			20211101132723.0
008			211101b ||||| |||| 00| 0 eng d
020			_a9781416526667
082			_a658.8 _bGOD
100			_aGodin, Seth _91634
245			_aPermission marketing: the marketing classic for the internet age
260			_bPocket Books _aLondon _c2007
300			_axxviii, 228 p.
365			_aINR _b499.00
520			_aWhether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
650			_aRelationship marketing _9997
650			_aAdvertising campaigns _94267
942			_2ddc _cBK