| 000 | 01074nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c1432 _d1432 |
||
| 005 | 20211116114416.0 | ||
| 008 | 211102b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781947949157 | ||
| 082 |
_a658.8 _bDWI |
||
| 100 |
_aDwivedi , Nimish V. _93687 |
||
| 245 | _aMarketing chronicles: a compendium of global and local marketing insights from the pre-smartphone and post-smartphone eras | ||
| 260 |
_bNotion Press Media Pvt Ltd. _aChennai _c2017 |
||
| 300 | _axv, 135 p. | ||
| 365 |
_aINR _b199.00 |
||
| 520 | _aFrom a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners. Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations. Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics. https://notionpress.com/read/marketing-chronicles | ||
| 650 |
_aInvesting _94303 |
||
| 650 |
_a Business _9388 |
||
| 942 |
_2ddc _cBK |
||