000			01189nam a22002057a 4500
999			_c1431 _d1431
005			20211101141532.0
008			211101b ||||| |||| 00| 0 eng d
020			_a9781861976109
082			_a658.8 _bRIE
100			_aRies, Al _9444
245			_aThe 22 immutable laws of marketing
260			_bProfile Books Ltd. _aLondon _c1994
300			_axii, 143 p.
365			_aINR _b275.00
520			_aA classic and bestselling book that provides the definitive rules that govern the world of marketing. Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets. The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail.
650			_aMarketing _9209
650			_aNegotiation in business _9428
700			_aTrout, Jack _9446
942			_2ddc _cBK