000			01185nam a22002057a 4500
999			_c1420 _d1420
005			20211221111126.0
008			211221b ||||| |||| 00| 0 eng d
020			_a9788120309616
082			_a658.83 _bTUL
100			_aTull, Donald S. _9319
245			_aMarketing research: measurement and method
250			_a6th
260			_bPHI Learning Pvt. Ltd. _aNew Delhi _c2014
300			_axviii, 861 p.
365			_aINR _b595.00
520			_aThis is an introductory text in marketing research. The sixth edition of this market-leader offers readers a comprehensive, direct, and accessible introduction to marketing research. Focusing on decisional research, this book covers the principles of each topic, and discusses ways of properly designing and implementing a research project. It enables readers to provide meaningful information that helps them identify, structure, and solve marketing problems.In this edition significant attention has been given to the rapidly expanding area of international marketing research. This increased emphasis is reflected in virtually every chapter.
650			_aMarketing research _9276
700			_aHawkins, Del I. _9655
942			_2ddc _cBK