000			01199nam a22001937a 4500
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020			_a9789332557468
082			_a658.8342 _bSOL
100			_aSolomon, Michael R.
245			_aConsumer behavior: buying, having and being
250			_a11th
260			_bPearson India Education Services Pvt. Ltd. _aNew Delhi _c2017
300			_axxii, 582 p.
365			_aINR _b899.00
520			_aConsumer Behavior is modeled to help MBA and undergraduate students understand this subject in its entirety. Despite being a textbook, the author, Michael R. Solomon, has carried out the discussion in a manner which has both professional and personal relevance to the reader, regardless of whetherhe or she is a student, teacher, or businessperson. The present edition has been extensively revised and updated to capture the major trends and changes in marketing that impact the study of consumer behavior. This book goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
650			_aConsumer Behavior
942			_2ddc _cBK
999			_c142 _d142