000			02000nam a22002297a 4500
999			_c1412 _d1412
005			20211013113954.0
008			211013b ||||| |||| 00| 0 eng d
020			_a9789353943639
082			_a808.06665 _bMIN
100			_aMinto, Barbara _94125
245			_aThe pyramid principle: logic in writing and thinking
250			_a3rd
260			_bPearson India Education Services Pvt. Ltd. _aNew Delhi _c2020
300			_axiii, 177 p.
365			_aINR _b499.00
520			_aHow many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? or worse, someone else has told you that they can't follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it. The Pyramid Principle explains how to: • think creatively, reason lucidly, and express ideas with clarity • define complex problems and establish the objectives of any document • assess your ideas and recognize their relative importance • structure your reasoning into a coherent and transparent argument • analyze your argument to confirm its effectiveness. The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader’s mind with a minimum of effort and a maximum of effect. Bring your ideas to life!
650			_aEnglish language--Business English _9359
650			_aBusiness writing _9404
650			_aEnglish language--Rhetoric _91341
650			_aEnglish language--Writing _94126
942			_2ddc _cBK