000			01477nam a22002417a 4500
999			_c141 _d141
005			20190923115404.0
008			190824b ||||| |||| 00| 0 eng d
020			_a9781785604812
082			_a338.88 _bSAT
100			_aSatpathy, Anurag _9413
245			_a Innovation strategy for enterprises in emerging economies: case studies for the digital age
260			_bEmerald Group Publishing Ltd. _aBingley _c2015
300			_a152 p.
365			_aGBP _b50.99
520			_aFor a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.
650			_aInternational business enterprises _9414
650			_aDeveloping countries _9415
650			_aTechnological innovations _9416
650			_aTechnological innovations--Economic aspects _9417
700			_aAgrawal, Arjun _9418
700			_aMohapatra, Sanjay _9419
942			_2ddc _cBK