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_d1300
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008 210928b ||||| |||| 00| 0 eng d
020 _a9789353943455
082 _a302
_bARO
100 _aAronson, Elliot
_93812
245 _aSocial psychology
250 _a10th
260 _bPearson India Education Services Pvt. Ltd.
_aNew Delhi
_c2020
300 _axxvi, 668 p.
365 _aINR
_b630.00
504 _aTable of Content "1 Introducing Social Psychology 2 Methodology: How Social Psychologists Do Research 3 Social Cognition: How We Think About the Social World 4 Social Perception: How We Come to Understand Other People 5 The Self: Understanding Ourselves in a Social Context 6 Cognitive Dissonance and the Need to Protect Our Self-Esteem 7 Attitudes and Attitude Change: Influencing Thoughts and Feelings 8 Conformity and Obedience: Influencing Behavior 9 Group Processes: Influence in Social Groups 10 Attraction and Relationships: From Initial Impressions to Long-Term Intimacy 11 Prosocial Behavior: Why Do People Help? 12 Aggression: Why Do We Hurt Other People? Can We Prevent It? 13 Prejudice: Causes, Consequences, and Cures Social Psychology in Action 1 -- Using Social Psychology to Achieve a Sustainable and Happy Future Social Psychology in Action 2 -- Social Psychology and Health "
520 _aThe idea behind Social Psychology, 10e is to incorporate the culture, traditions, and contexts of the society for improving the teaching and learning of social behavior. This edition aims to actively engage students by including real-life examples from the Indian context along with the empirical Indian researches. This book is useful for readers in the academic pursuit of the subject matter, under the curriculum of universities and educational institutes across India, and even for practicing professionals for relevant references. The content of the book has been designed to suit the purpose of analysis and application of research-based study of the prevalent social psychological traits and their types.
650 _aSocial psychology
_91457
700 _aWilson, Timothy D.
_93813
700 _aSommers, Samuel R.
_93814
700 _aTucker, Veena
_93815
942 _2ddc
_cBK