000			02293nam a22002177a 4500
999			_c1251 _d1251
005			20210831170842.0
008			210831b ||||| |||| 00| 0 eng d
020			_a9780749478735
082			_a658.5 _bMAS
100			_aMason, Robert _93546
245			_aMarketing- and logistics-led organizations: creating and operating customer-focused supply networks
260			_bKogan Page Limited _aLondon _c2018
300			_axviii, 262 p.
365			_aGBP _b39.99
504			_aTable of contents Chapter - 01: An Introduction – Setting the Scene;Chapter - 02: Customer Value – What is it?;Chapter - 03: Organisations have to be More Capable Today than Ever Before – Why?;Chapter - 04: How Purpose is Achieved – A Marketing and Logistics Led Approach;Chapter - 05: What Great Operational Process Capability Looks Like;Chapter - 06: Marketing and Logistics in Harmony – Building and Sustaining Operational Excellence Integrated with a Marketing Orientation;Chapter - 07: Finding Logistics Solutions – How Logistics is Responding to Modern Challenges;Chapter - 08: Conclusions – Logistics is Business Critical
520			_aAbout the book Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions. Marketing and Logistics Led Organizations takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors.
650			_aMarketing _9209
650			_aBusiness logistics _9435
700			_aEvans, Barry _93547
942			_2ddc _cBK