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999			_c12 _d12
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020			_a9788131518427
082			_a658.84 _bROS
100			_aRosenbloom, Bert _98
245			_aMarketing channel: a management view
250			_a8th
260			_bCengage Learning India Pvt. Ltd. _aNew Delhi _c2016
300			_axxiii, 636 p.
365			_aINR _b699.00
504			_a'Part I: MARKETING CHANNEL SYSTEMS. 1. Marketing Channel Concepts. 2. Marketing Channel Participants. 3. The Environment of Marketing Channels. 4. Behavioral Processes in Marketing Channels. Part II: DEVELOPING THE MARKETING CHANNEL. 5. Strategy in Marketing Channels. 6. Designing Marketing Channels. 7. Selecting Channel Partners. 8. Target Markets and Channel Design Strategy. Part III: MANAGING MARKETING CHANNELS. 9. Motivating the Channel Members. 10. Product Issues in Channel Management. 11. Pricing Issues in Channel Management. 12. Promotion in Marketing Channels. 13. Logistics and Supply Chain Management in Marketing Channels. 14. Evaluating Channel Member Performance. Part IV: ADDITIONAL PERSPECTIVES ON MARKETING CHANNELS. 15. Online Channel Systems and Management. 16. Franchise Marketing Channels. 17. Marketing Channels for Services. 18. Global Marketing Channels. Part V: CASES.
520			_aMarketing Channels: A Management View, 8e, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
650			_aMarketing _9209
942			_2ddc _cBK