000			01695nam a22002057a 4500
999			_c1081 _d1081
005			20210223134353.0
008			210223b ||||| |||| 00| 0 eng d
020			_a9781250013712
082			_a338.766362092 _bISD
100			_aIsdell, Neville _92509
245			_aInside Coca-Cola: a CEO's life story of building the world's most popular brand
260			_bST. Martin`s Press _aNew York _c2011
300			_axiv, 254 p.
365			_aINR _b399.00
520			_aDescription The first book by a Coca-Cola CEO tells the remarkable story of the company's revival. Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's—and Coke's—story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more—ethically and to great success.
650			_aSoft drink industry _92625
650			_aChief executive officers _92008
650			_aCoca-Cola Company _92626
942			_2ddc _cBK