| 000 | 01381nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c106 _d106 |
||
| 005 | 20200803103816.0 | ||
| 008 | 190902b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781138281097 | ||
| 082 |
_a658.81 _bING |
||
| 100 |
_aIngram, Thomas N. _9946 |
||
| 245 | _aSales management: analysis and decision making | ||
| 250 | _a9th | ||
| 260 |
_bRoutledge _aNew York _c2015 |
||
| 300 | _axxiii, 378 p. | ||
| 365 |
_aINR _b995.00 |
||
| 504 | _aPreface 1. Changing World of Sales Management Part I: Describing the Personal Selling Function 2. Overview of Personal Selling Part II: Defining the Strategic Role of the Sales Function 3. Organizational Strategies and the Sales Function 4. Sales Organization Structure and Salesforce Deployment Appendix 4. Developing Forecasts Part III: Developing the Salesforce 5. Acquiring Sales Talent: Recruitment and Selection 6. Continual Development of the Salesforce: Sales Training Part IV: Directing the Salesforce 7. Sales Leadership, Management, and Supervision 8. Motivation and Reward System Management Part V: Determining Salesforce Effectiveness and Performance 9. Evaluating the Effectiveness of the Organization 10. Evaluating the Performance of Salespeople | ||
| 520 | _a. | ||
| 650 |
_aSales marketing _9947 |
||
| 650 |
_aMarketing _9209 |
||
| 700 |
_aWilliams, Michael R. _9948 |
||
| 700 |
_aAvila, Roman A. _9949 |
||
| 942 |
_2ddc _cBK |
||