000			01932nam a2200193 4500
005			20251101165709.0
008			251101b |||||||| |||| 00| 0 eng d
020			_a9781642256918
082			_a658.8 _bKAH
100			_aKahn, Dan _925105
245			_aThe new rules of the road: _bhow to navigate the rapidly changing marketing landscape
260			_aCharleston _bAdvantage Media Group _c2025
300			_a201 p.
365			_aUSD _b29.99
520			_a Industry veteran Dan Kahn provides a comprehensive blueprint for navigating digital transformation, social media dominance, and emerging technologies in communication. From traditional media relations to AI-powered marketing strategies, this authoritative guide bridges the gap between conventional PR and modern digital engagement. Discover how leading brands are revolutionizing their approach to communication and learn practical techniques for implementing these strategies in your organization. Essential Modern Marketing Strategies: – Digital PR Evolution: Transform traditional tactics for the online era – Social Media Mastery: Build powerful brand presence across platforms – Influencer Partnerships: Create authentic collaborations that drive results – Crisis Management: Navigate real-time digital communication challenges – Data Analytics: Measure and optimize PR campaign performance – AI Integration: Leverage automation for enhanced marketing efficiency Don’t just adapt to the changing marketing landscape—learn to thrive in it. This comprehensive guide equips you with the tools, strategies, and insights needed to excel in modern digital communication. Master the intersection of PR, marketing, and technology. Transform your communication strategy for the digital age (https://advantagebooks.com/books/the-new-rules-of-the-road/)
650			_aMarketing--Leadership _925984
650			_aMarketing
942			_cBK _2ddc
999			_c10521 _d10521