000			01389nam a22002177a 4500
005			20251102161415.0
008			251101b |||||||| |||| 00| 0 eng d
020			_a9781788607216
082			_a658.827 _bFAI
100			_aFairley, Rachel _925982
245			_aRebrand right: _bhow to refresh your brand and marketing to grow your business
260			_aFrance _bPractical Inspiration Publishing _c2025
300			_axvi, 224 p.
365			_aGBP _b19.99
520			_aStrengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn’t follow. You can’t afford to wing it. Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business. Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience. Based on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding. (https://practicalinspiration.com/book/rebrand-right)
650			_aBrand--Marketing _925453
650			_aBranding--New products _926003
650			_aBrand management
700			_aRobb, Sarah _925983
942			_cBK _2ddc
999			_c10519 _d10519