| 000 | 01025nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20251102161221.0 | ||
| 008 | 251101b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781835490020 | ||
| 082 |
_a658.8 _bDAD |
||
| 245 |
_aMarket grooming: _bthe dark side of AI marketing |
||
| 260 |
_aWellington _bEmerald Publishing _c2025 |
||
| 300 | _axxvii, 292 p. | ||
| 365 |
_aGBP _b85.00 |
||
| 520 | _aEstablishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies. (https://www.emerald.com/books/edited-volume/17172/Market-GroomingThe-Dark-Side-of-AI-Marketing) | ||
| 650 |
_aAI--Marketing technology influence _925977 |
||
| 650 |
_aAI--Marketing predictive analysis _925978 |
||
| 700 |
_aDadwal, Sumesh Singh [Editor] _925979 |
||
| 700 |
_aJahankhani, Hamid [Editor] _925980 |
||
| 700 |
_aRevett, Kenneth [Editor] _925981 |
||
| 942 |
_cBK _2ddc |
||
| 999 |
_c10517 _d10517 |
||