000			04098nam a22002177a 4500
005			20251101150031.0
008			251101b |||||||| |||| 00| 0 eng d
020			_a9781394328888
082			_a658.8 _bSUL
100			_aSullivan, Paul _925098
245			_aGo-to-market uncovered: _bhow to successfully launch a product and drive sustainable, long-term revenue growth
260			_aNew Jersey _bJohn Wiley Sons, Inc. _c2025
300			_axxii, 282 p.
365			_aUSD _b29.95
500			_aTable of contents: Preface xv Introduction xix Part I Introduction to Go-to-Market Strategy 1 Chapter 1 The Importance of a Robust Go-to-Market Strategy 3 Chapter 2 The Eight Pillars of GTM Strategy 13 Part II Overview of the Arise Methodology 27 Chapter 3 What the ARISE Go-To-Market Methodology ® Is 29 Part III Assess 35 Chapter 4 Evaluating Your Current GTM Strategy 37 Part IV Research 59 Chapter 5 Market Research Techniques 61 Chapter 6 Competitive Landscape Analysis 71 Chapter 7 Customer Insights Gathering 81 Part V Ideate 87 Chapter 8 Brainstorming Innovative GTM Approaches 89 Chapter 9 Exploring Channel Strategies 97 Part VI Strategise 109 Chapter 10 Developing a Clear Value Proposition 111 Chapter 11 Creating Messaging Frameworks 117 Chapter 12 Positioning Strategies in Competitive Markets 119 Chapter 13 Aligning Sales and Marketing Goals 125 Chapter 14 Pricing and Revenue Models 135 Part VII Execute 147 Chapter 15 Creating a Comprehensive GTM Plan 149 Chapter 16 Resource Allocation and Budgeting 157 Chapter 17 Setting KPIs and Success Metrics 163 Chapter 18 Building an Effective Sales Process 189 Chapter 19 Developing Customer Onboarding Strategies 199 Chapter 20 Reducing Churn and Increasing Customer Retention 211 Part VIII Case Studies and Practical Insights 221 Chapter 21 Real-World Applications of ARISE 223 Chapter 22 Common Challenges and How to Overcome Them 237 Conclusion: The Future of Go-to-Market Strategy 257 Appendix 261 Glossary of Technologies 263 Acknowledgments 269 About the Author 271 Index 273 [https://www.wiley.com/en-us/Go-To-Market+Uncovered%3A+How+to+Successfully+Launch+a+Product+and+Drive+Sustainable%2C+Long-Term+Revenue+Growth-p-9781394328888#tableofcontents-section]
520			_aIn Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise. Practical, scalable, and filled with foresight, every stage of the ARISE framework is designed to be thorough and agile, empowering your company to increase its ROI on tech investments and strategic initiatives. You'll also find: Explorations of critical key performance indicators outlining what exactly you need to keep track of and what can be safely disregarded Strategies for aligning your sales and marketing goals to create a unified customer journey Enlightening case studies that illustrate the most common challenges faced by companies and how to overcome them Packed with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness. (https://www.wiley.com/en-us/Go-To-Market+Uncovered%3A+How+to+Successfully+Launch+a+Product+and+Drive+Sustainable%2C+Long-Term+Revenue+Growth-p-9781394328888)
650			_aCustomer relationship
650			_aMarket--Competitive _925971
650			_aMarket--Strategies _925972
942			_cBK _2ddc
999			_c10514 _d10514