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008 251012b |||||||| |||| 00| 0 eng d
020 _a9798868809224
082 _a658.827
_bPRA
100 _aPrajapat, Ramgopal
_925068
245 _aAI-powered ecommerce:
_bhow machine learning is transforming online Shopping
260 _bApress
_c2024
300 _axv, 247 p.
365 _aINR
_b3410.19
500 _aTable of contents: Front Matter Pages i-xvii Download chapter PDF Economics of Ecommerce Business Ramgopal Prajapat Pages 1-28 Ecommerce Platform: Digital Ecosystem of Buying and Selling Ramgopal Prajapat Pages 29-62 Merchandising for Ecommerce Marketplace Ramgopal Prajapat Pages 63-80 Ecommerce Search – Powerhouse of Conversion Ramgopal Prajapat Pages 81-107 Curated Choices Using Art and Science of Recommendations Ramgopal Prajapat Pages 109-147 Ranking: Science of Sorting in Ecommerce Ramgopal Prajapat Pages 149-175 Personalization – AI-Crafted Customer Experience Ramgopal Prajapat Pages 177-202 Efficiency a Key Enabler for Delivery Experience and Profitability Ramgopal Prajapat Pages 203-232 Back Matter Pages 233-247 [https://link.springer.com/book/10.1007/979-8-8688-0923-1]
520 _aThis book helps you explore the fusion of artificial intelligence with the world of online retail, providing an in-depth understanding of how AI technologies are revolutionizing ecommerce. From decoding ecommerce business models to optimizing efficiency in ecommerce deliveries, each chapter delves into a specific aspect of AI-powered ecommerce, providing practical insights and strategies for success. The journey commences with decoding ecommerce business models in a diverse landscape. From direct selling to marketplace platforms, the book illuminates the inner workings of each model, exploring revenue drivers, cost considerations, and the components of profitability. As you progress through the book, it delves deeper into the ecommerce platform itself, exploring its role in facilitating transactions and nurturing customer relationships. Subsequent chapters delve into the intricacies of merchandising in ecommerce, search, recommendation engines, ranking algorithms, personalization techniques, and efficiency improvements. From teaching the science behind matching queries to products to crafting personalized customer experiences, each chapter offers invaluable insights and actionable strategies for leveraging AI in ecommerce. (https://link.springer.com/book/10.1007/979-8-8688-0923-1)
650 _aEcommerce--AI
_925554
942 _cBK
_2ddc
999 _c10481
_d10481