000			03529nam a22001937a 4500
005			20251022185156.0
008			251022b |||||||| |||| 00| 0 eng d
020			_a9781394289523
082			_a658.404 _bSHA
100			_a Shander, Bill _924957
245			_aStakeholder whispering: _buncover what people need before doing what they ask
260			_aNew Jersey _bWiley _c2025
300			_axiii, 232p.
365			_aUSD _b34.95
500			_aPreface vii Acknowledgements xi Whisper While You Work xiii Part I: What & Why 1 Chapter 1: Nothing Is As It Seems 3 Chapter 2: More Rolling Stones, Less Coldplay 14 Chapter 3: Everything Is UX 21 Chapter 4: Who Are You? 31 Part II: How Ideas 35 Chapter 5: You Belong 37 Chapter 6: Just Asking Questions 47 Chapter 7: Useful Paranoia 54 Chapter 8: Kill the Cat 59 Chapter 9: Can You Hear Me Now? 65 Chapter 10: A Rigid and Flexible Process 72 Chapter 11: Peeling the Stakeholder Onion 81 Part III: How Hands-on 89 Chapter 12: How to Run a Therapy Session 91 Chapter 13: I Feel You 99 Chapter 14: Starting Broad, Digging Deep 107 Chapter 15: Chunky Segmentation 120 Chapter 16: Gained in Translation 126 Chapter 17: The Art of the (Im)Possible 131 Chapter 18: Bobbing for Apples 139 Chapter 19: Silence Is Golden 144 Chapter 20: Good Questions 151 Chapter 21: Turn It Around 157 Chapter 22: Whispering En Masse 163 Chapter 23: Let's Talk About Bias, Baby 173 Chapter 24: What It's Really All About 179 Chapter 25: Trouble 181 Chapter 26: When You Know You're Done 191 Part IV: Now What 199 Chapter 27: Prequalifying Whisperability 201 Chapter 28: Influence Without Authority 207 Chapter 29: Final Thoughts, Including Some Love for the Stakeholders 218 Index 223
520			_aLearn to uncover what your managers, clients, customers and other stakeholders need before doing what they ask People don't know what they need. The wants we communicate to others are shaped by our subconscious and the familiar, and limited by what we think is possible. But they don't always reflect our actual needs. In Stakeholder Whispering: Uncover What People Need Before Doing What They Ask, author Bill Shander demonstrates how to get from your stakeholders' "order"—what they're asking for—to what they really need. You'll learn how to uncover the needs and desires of your clients, colleagues, bosses, customers, and other stakeholders based on what they ask for and how they ask for it, and how to deliver products and services that meet those needs. Inside the book: Help your stakeholders accomplish their goals and make the best decisions possible by helping them see what they really need Shift from executing on tactics driven by others' commands, to strategic action driven by underlying needs Transform your organization from one filled with "order-takers" into one where people work collaboratively to meet goal-oriented requirements Perfect for managers, executives, and other business leaders, Stakeholder Whispering will also earn a place on the bookshelves of entrepreneurs, founders, designers, product and project managers, UX experts, data and business analysts, and anyone else hoping to better meet the expectations of their coworkers, managers, clients, and customers. (https://www.wiley.com/en-us/Stakeholder+Whispering%3A+Uncover+What+People+Need+Before+Doing+What+They+Ask-p-9781394289530)
650			_aBusiness Communication
942			_cBK _2ddc
999			_c10371 _d10371