000			02615nam a2200217 4500
005			20251011152307.0
008			251011b |||||||| |||| 00| 0 eng d
020			_a9781032281100
082			_a658.827 _bPAR
100			_aParnwell, Michael J. G. _924939
245			_aResearch methods in luxury management
260			_aNew York _bRoutledge _c2023
300			_axvi, 213 p.
365			_aINR _b5044.26
490			_aMastering Luxury Management
500			_aTable of contents: Research Methods in Luxury Management: Introduction and Overview 2. The Field of Luxury Research 3. Identifying a Luxury Management Research Topic 4. Luxury Research Approach and Research Design 5. Sources of Data for Luxury Research 6. Methods for Luxury Research 7. Analysing Luxury Research Data 8. Writing Up and Presenting Luxury Research Findings 9. Applying Research Findings to the Field of Luxury Management 10. Review and Learning Resources [https://www.routledge.com/Research-Methods-in-Luxury-Management/Parnwell-Meng/p/book/9781032281100]
520			_aThis is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application. Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics include the nature of data in the field of luxury, the research challenges facing luxury practitioners, quantitative and qualitative research methods for luxury brand management specialists, analytical techniques, and guidance for presenting and applying research findings within the luxury environment. Real-world examples and case studies are provided in each chapter, and the book rounds off with some review challenges and problem-solving exercises to facilitate self-learning. Research Methods in Luxury Management is essential reading for postgraduate and advanced undergraduate courses in luxury brand management, luxury marketing and luxury strategy. It will also be a useful tool for practitioners and problem-solvers within and beyond the luxury industry. (https://www.routledge.com/Research-Methods-in-Luxury-Management/Parnwell-Meng/p/book/9781032281100)
650			_aBrand management
700			_aMeng, Kelly _925495
942			_cBK _2ddc
999			_c10360 _d10360