| 000 | 02473nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20251010195155.0 | ||
| 008 | 251010b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781526497383 | ||
| 082 |
_a780.68 _bAND |
||
| 100 |
_aAnderton, Chris _925456 |
||
| 245 | _aMusic management marketing and pr | ||
| 260 |
_aNew Delhi _bSage Publication Indian Pvt Ltd _c2022 |
||
| 300 | _aviii, 226 p. | ||
| 365 |
_aINR _b4683.87 |
||
| 500 | _aTable of contents: Introduction: Industry Overview and Theoretical Approaches Getting Started: Building Teams and Understanding Management Functions Artist Development Strategies Creating a Buzz Music Marketing Public Relations and Promotion Online Music: Media Platforms, Music Streaming and Music Recommendation Concerts and Festivals Branding and Sponsorship Copyright, Funding and Revenue Streams Beyond the Music: Well-Being and Equality Conclusion [https://us.sagepub.com/en-us/nam/music-management-marketing-and-pr/book267455#contents] | ||
| 520 | _aThis book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. (https://us.sagepub.com/en-us/nam/music-management-marketing-and-pr/book267455) | ||
| 650 |
_aMass communication _95687 |
||
| 700 |
_aHannam, James _925457 |
||
| 700 |
_aHopkins, Johnny _925458 |
||
| 942 |
_cBK _2ddc |
||
| 999 |
_c10334 _d10334 |
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