000			03962nam a2200205 4500
005			20251010152949.0
008			251010b |||||||| |||| 00| 0 eng d
020			_a9780367898878
082			_a658.8 _bKER
245			_aMarketing the arts: _bbreaking boundaries
250			_a2nd
260			_aLondon _bRoutledge _c2023
300			_axii, 313 p.
365			_aINR _b5644.91
500			_aTable of contents: Introduction: Marketing the Arts- Breaking Boundaries Finola Kerrigan and Chloe Preece Chapter 1: Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media Francesca Sobande Chapter 2: Arts Marketing & Entrepreneurship – Insights from the Nigerian Music Industry Nnamdi Madichie Chapter 3: Marketing Nigerian Films Ezinne Michaelia Ezepue Chapter 4: Marketing art films in contemporary China: Between the rock of politics and the hard place of economy Seio Nakajima Chapter 5: Researching artistic production: The material turn in arts marketing research Hannah Borgblad Chapter 6: The Marketing of the Arts in the Age of Curatorial Production Matthew Waters 　 Chapter 7: Music Streaming and Surveillance Capitalism Gary Sinclair and Grace Fox 　 Chapter 8: Music festivals and the everyday nature of extraordinary experiences Athanasia Daskalopoulou, Dr Alexandros Skandalis 　 Chapter 9: Selling Secrets: the role of 'elusivity' in the liminoid invitations of immersive theatre Joanna Bucknell Chapter 10: Consuming Cuba through dance: an embodied ethnography of Salsa Victoria Rodner Chapter 11: Poetic orientation for creating and writing Pilar Rojas-Gaviria 　 Chapter 12: Drawing with women: ethical considerations from an art-based project on domestic violence Benedetta Cappellini, Susana Campos and Vicki Harman Chapter 13: Accounting for the Selection of Exhibits: Examining the Organisation of Gallery Talks as a Marketing Activity Dirk vom Lehn and Linh Dan Nguyen 　 Chapter 14: The Many Faces of Indigenous Art: Indigenous Art Market and Decolonizing Perspectives Ai Ming Chow 　 Chapter 15: Marketing through Art – The Case of Braded Entertainment Katharina Stolley and Samantha Glynne 　 Chapter 16: Virtual Reality, Film Marketing and Value Stephanie Janes 　 Chapter 17: For Sale, Baby Shoes, Never Worn:What Has Hemingway Ever Done For Us? Stephen Brown [https://www.routledge.com/Marketing-the-Arts-Breaking-Boundaries/Kerrigan-Preece/p/book/9780367898878]
520			_aWith contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. (https://www.routledge.com/Marketing-the-Arts-Breaking-Boundaries/Kerrigan-Preece/p/book/9780367898878)
700			_aKerrigan, Finola [Editor] _925440
710			_aPreece, Chloe [Editor] _925441
942			_cBK _2ddc
999			_c10321 _d10321