000			01904nam a22001937a 4500
005			20251009201902.0
008			251009b |||||||| |||| 00| 0 eng d
020			_a9781032416083
082			_a338.5 _bMAL
100			_aMalefyt, Timothy de Waal _924899
245			_aBusiness anthropology: _bthe basics
260			_aNew York _bRoutledge _c2024
300			_aviii, 201 p.
365			_aINR _b2401.40
500			_aTable of contents: 1. Introduction to Business Anthropology 2. Methodologies of Cultural Analysis 3. Anthropology in Consumer Research 4. Organizational Anthropology 5. Design Anthropology 6. A Digital Anthropology approach to Culture 7. Conclusion [https://www.routledge.com/Business-Anthropology-The-Basics/deWaalMalefyt/p/book/9781032416083]
520			_aBusiness Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world. Topics covered include: Defining applied, design and digital anthropology Explaining key research methods and approaches used in industry, government, and non-profit sectors Investigating issues internal to an organization that assist in managing change Covering topics like marketing communications, user experience, product development and entrepreneurship Explaining ways for organizations to partner and interact with communities, economics and politics to implement change Discussing approaches to encourage public conversation about social issues (https://www.routledge.com/Business-Anthropology-The-Basics/deWaalMalefyt/p/book/9781032416083)
650			_aBusiness anthropology _915350
942			_cBK _2ddc
999			_c10315 _d10315