000			02653nam a22002177a 4500
005			20251009120050.0
008			251009b |||||||| |||| 00| 0 eng d
020			_a9781032425849
082			_a808.042 _bFAH
100			_aFaherty, Anna _924876
245			_aWriting online and audio stories: _bcrafting nonfiction for websites, podcasts, and social media
260			_aNew York _bRoutledge _c2024
300			_axv, 163 p.
365			_aGBP _b34.99
500			_aTable of Content: Acknowledgements About this book Part 1: Understanding audiences and stories 1: Understanding online readers and listeners 2: How we respond to stories: The Story Funnel 3: Six essential story ingredients Part 2: Developing online and audio stories 4: Storytelling with purpose 5: Constructing your story 6: Telling your story 7: Writing for listeners 8: Reviewing, editing, and publishing your story Index
520			_aGuiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners. From considering what story to tell, to bringing narratives to life in practice, Anna Faherty explains what gives stories their unique power and demonstrates how to successfully combine techniques from short-stories and screenwriting with journalistic practices like fact checking and verification. Examples from corporate websites, personal blogs, podcasts, and social media set out how to attract and involve readers and listeners, and how to prompt them to take action. Readers will come away with a straightforward framework for planning and crafting storytelling projects and an understanding of text and script development, copyright, and editing. Each chapter includes summaries of key principles and practical writing tips, while case studies share insights from writers’ professional practices – including those who use storytelling to influence customers or advocate for change. Writing Online and Audio Stories is a valuable entry-point for creative writers, podcasters, and professionals in PR and marketing, as well as students undertaking courses such as Digital Writing, Creative Nonfiction and Multimedia Storytelling. (https://www.routledge.com/Writing-Online-and-Audio-Stories-Crafting-Nonfiction-for-Websites-Podcasts-and-Social-Media/Faherty/p/book/9781032425849)
650			_aOnline authorship _925408
650			_aSocial media--Authorship _925409
650			_aDigital media _9925
942			_cBK _2ddc
999			_c10291 _d10291