000			02420nam a2200205 4500
005			20250921142322.0
008			250914b |||||||| |||| 00| 0 eng d
020			_a9781647827144
082			_a658.804 _bSEN
100			_aSenn, Christoph _924805
245			_aTriple fit strategy: _bhow to build lasting customer relationships and boost growth
260			_aBoston, Massachusetts _bHarvard Business Review Press _c2024
300			_aviii, 222 p.
365			_aINR _b1399.00
520			_aIt's time for companies to rethink their growth logic. Business relationships are still dominated by a narrow perspective--trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way--orchestrating growth--in which suppliers and customers collaborate to build strategies and grow together. With clarity and precision, Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy. Based on a hands-on tool set, Triple Fit ensures that customer and supplier are aligned across three areas: planning, execution, and resources. The Triple Fit canvas, a diagnostic and action framework, provides a systematic approach that every account manager and sales team can use to boost business results. Companies who use it can contribute ten times more to their customers' success and can double account values in less than three years. What's more, the Triple Fit Strategy helps sales and business leaders better understand the health of their customer relationships and allocate resources for faster breakthroughs. It's a proven approach that Senn and Gandhi have implemented with hundreds of companies over twenty-five years and validated with data from more than ten thousand cases. Triple Fit Strategy is a breakthrough approach to strategy and sales, with the power to transform businesses. Your journey to becoming a value creator starts here (https://store.hbr.org/product/triple-fit-strategy-how-to-build-lasting-customer-relationships-and-boost-growth/10720?srsltid=AfmBOooawpp5iyICiObRzvN_GOUeE0C3WRwoofGXs925zZhh0_CiAQDH)
650			_aIndustrial marketing _9924
650			_aStrategic management
650			_aCustomer relations
942			_cBK _2ddc
999			_c10209 _d10209