000			02856nam a2200193 4500
005			20250914172645.0
008			250914b |||||||| |||| 00| 0 eng d
020			_a9781484287439
082			_a658.8 _bSCH
100			_aSchulkind, Andrew _924802
245			_aMarketing for small B2B businesses: _bhow content creates marketing muscle and powers traditional and digital marketing
260			_aNew York _bApress _c2022
300			_axx, 218 p.
365			_bINR _a699.00
500			_aTable of contents: The Marketing Mindset Andrew Schulkind Pages 1-12 Defining Your Marketing Goals Andrew Schulkind Pages 13-27 Creating Marketing That Creates Value Andrew Schulkind Pages 29-41 Generating Great Content—From Ideas to Execution Andrew Schulkind Pages 43-67 The Content Creation Process Andrew Schulkind Pages 69-91 Branding and Design for Content Marketing Andrew Schulkind Pages 93-111 Website Technology, Security, and Privacy Andrew Schulkind Pages 113-134 Your Website As Marketing Hub Andrew Schulkind Pages 135-154 Landing Pages, Lead Magnets, and Lead Products Andrew Schulkind Pages 155-167 Promoting Your Content—Email, Social Media, and Beyond Andrew Schulkind Pages 169-185 Measuring Success—Metrics and Analytics Andrew Schulkind Pages 187-201 Systems for Ongoing Success Andrew Schulkind Pages 203-210 Content Marketing Resources Andrew Schulkind Pages 211-211 (https://link.springer.com/book/10.1007/978-1-4842-8741-5)
520			_a Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson. Therefore, having a strong digital presence is the difference between making your prospect’s short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience’s perspective. This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business. Marketing can’t work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. Marketing for Small B2B Businesses will dive into the relationship between each of these areas. (https://link.springer.com/book/10.1007/978-1-4842-8741-5)
650			_aMarketing
942			_cBK _2ddc
999			_c10206 _d10206