000			02869nam a2200277 4500
005			20250921140050.0
008			250914b |||||||| |||| 00| 0 eng d
020			_a9781633690707
082			_a658.452 _bBER
100			_aBerinato, Scott _924792
245			_aGood charts: _bthe HBR guide to making smarter, more persuasive data visualizations
260			_aBoston _bHarvard Business Review Press _c2016
300			_aviii, 255 p.
365			_aINR _b2499.00
520			_aDataviz—-the new language of business. A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For a long time "dataviz" was left to specialists--data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could.What's more, building good charts is quickly becoming a need-to-have skill for managers. If you're not doing it, other managers are, and they're getting noticed for it and getting credit for contributing to your company's success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s--on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes." Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas. (https://store.hbr.org/product/good-charts-the-hbr-guide-to-making-smarter-more-persuasive-data-visualizations/15005?srsltid=AfmBOorR0psxx6GXgEpvrkTTxd6sMBWvNYSnOxZEFwu4FkKVhtGQElGJ)
650			_aBusiness presentations--Charts, diagrams, etc _925168
650			_aVisual communication. _9471
650			_aCommunication in management
650			_aBISAC: BUSINESS & ECONOMICS _924651
650			_aBusiness Communication
650			_aMeetings & Presentations _925169
650			_aBUSINESS & ECONOMICS _96110
650			_aBusiness Communication / General. _925170
650			_aBUSINESS & ECONOMICS / Strategic Planning _925171
942			_cBK _2ddc
999			_c10196 _d10196