000			02099nam a22001937a 4500
005			20250914155429.0
008			250913b |||||||| |||| 00| 0 eng d
020			_a9780143470076
082			_a658.4062 _bSET
100			_aSetia, Pankaj _924768
245			_aPurpose: _bdigital transformation of individuals, organizations and societies
260			_aGurugram _bPenguin Random House India _c2024
300			_axii, 330 p.
365			_aINR _b499.00
520			_aThis book intends to reveal the latent purpose required to champion, lead, and enact digital transformation. It articulates that a purposeful approach, as followed in this book, is urgently required and may help the world’s population harness the power of technology. The book is based on over twenty years of the author’s research, thinking, discussions, publications, and observations about how technology influences us. He also builds upon his understanding of sciences–physics, chemistry, neuroscience, and others–to bring out the notion of purpose–the purpose of digital transformation. The book is a scientific endeavor to define and address the paradox surrounding digital technologies, framing it as a problem underlined due to unclarity in purpose. The lack of understanding of purpose may hurt individuals, organizations, and societies. The book, therefore, identifies purpose as a way to lead digital transformations. In doing so, it outlines complex and interwoven linkages between life, organization, and digital technologies. Thinking about digital technologies as an element devoid of links with life is dangerous. We are intertwined with technology today. So, to digitally transform, the books espouses a new way to look at ourselves and life, using the neuroscientific lens. Unraveling the linkages between the organization, life, and digital technologies, the book outlines a model for purposeful digital transformation. (https://www.penguin.co.in/book/purpose/)
650			_aDigital transformation-business model _925140
650			_aDigital transformation--Organizations _925141
942			_cBK _2ddc
999			_c10166 _d10166