000			02126nam a22002057a 4500
005			20250719152559.0
008			250719b |||||||| |||| 00| 0 eng d
020			_a9781793646507
082			_a658.408 _bBYR
100			_aByrum, Kristie _918187
245			_aCommunicating corporate social responsibility: _bthe trust factor
260			_bLexington Books _aNew York _c2023
300			_ax, 123 p.
365			_aGBP _b30.00
500			_aTable of contents: Dedication Preface Introduction Chapter 1: Reputation Chapter 2: Overcoming Skepticism with a Corporate Social Responsibility Communication Process Model Chapter 3: Source Credibility Chapter 4: Information Credibility Chapter 5: Social Media Engagement Chapter 6: Purchase Intention Chapter 7: Measurement Chapter 8: Conclusion Bibliography About the Author [https://www.bloomsbury.com/us/communicating-corporate-social-responsibility-9781793646484/]
520			_aAt a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest. (https://www.bloomsbury.com/us/communicating-corporate-social-responsibility-9781793646484/)
650			_aSocial responsibility of business
650			_aCommunication
942			_cBK _2ddc
999			_c10100 _d10100