000			03616nam a22002657a 4500
005			20250522111655.0
008			250522b |||||||| |||| 00| 0 eng d
020			_a9781032827476
082			_a658.8342 _bCAB
100			_aCabano, Frank G. _923612
245			_aInterfaith marketing: _ba cross-religious approach
260			_bRoutledge _aLondon _c2025
300			_axix, 329 p.
365			_aGBP _b135.00
490			_aRoutledge Studies in Marketing
500			_aTable of Contents: Part I: Introduction To Interfaith Marketing 1. Interfaith Marketing: A Neglected Field of Research 2. Religion As a Subject of Social Science Research 3. Religion As a Subject of Business And Economic Research 4. Methodological Problems of Comparative Religion Research Part II: Religion And Religiosity 1. Main Concepts of Religious Studies 2. Old And New Religions 3. World Religions: An Overview Part III: Basics Of Consumer Behavior 1. Introduction 2. Religion, Religiosity, And Personality 3. Religion, Religiosity, And Consumer Behavior 4. Purchase Motives and Buyer Types 5. Purchase Decisions 6. Customer Satisfaction and Likelihood Of Complaint 7. Customer Loyalty Part IV: Strategic Marketing 1. Marketing Goals 2. Standardization Vs. Differentiation 3. Target Groups Part V: Product Policy 1. Types Of Benefits 2. Product Innovation 3. Product Design 4. Branding 5. Product Types Part VI: Service Policy 1. Forms And Characteristics of Services 2. Service Businesses 3. Perceived Service Quality 4. Managing Service Failures Part VII: Pricing Policy 1. Attitudes Toward Money and Possessions 2. Price Fairness 3. Price Consciousness 4. Willingness To Pay Part VIII: Distribution Policy 1. Fundamentals 2. Market Entry Barriers 3. Negotiations 4. Market Entry Strategies 5. Distribution Channels 6. Store Management 7. Shopping Place Preference Part IX: Communication Policy 1. Communication Goals 2. Target Groups of Communication 3. Time And Subject of Communication 4. Media Usage 5. Personal Communication 6. Advertising
520			_aReligious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This book presents a comprehensive overview of the current state of knowledge of comparative religious research. The authors discuss the basic concepts and approaches of this interdisciplinary field. They describe central concepts of religious studies (e.g. intrinsic vs. extrinsic religiosity) and the various world religions. Then, they analyze how religiosity and religious affiliation influence consumer behavior, and what consequences this has for companies that operate across borders. How can or should they take into account the religious characteristics of their target groups? This original book will be a valuable resource for scholars of international marketing and business, consumer behavior and religious studies. (https://www.routledge.com/Interfaith-Marketing-A-Cross-Religious-Approach/Cabano-Muller-Gelbrich/p/book/9781032827476)
650			_aInternational marketing and business _924345
650			_aConsumer behavior
650			_aMarketing--Religious aspects _924346
650			_aConsumption (Economics)--Religious aspects _924347
700			_aMuller, Stefan _924348
700			_aGelbrich, Katja _924349
942			_cBK _2ddc
999			_c10016 _d10016