000			05271nam a22002177a 4500
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008			190823b ||||| |||| 00| 0 eng d
020			_a9788126548927
082			_a658.8 _bAAK
100			_aAaker, David A. _9338
245			_aStrategic market management: global perspectives
260			_bWiley India Pvt. Ltd. _aNew Delhi _c2018
300			_axiii, 354 p.
365			_aINR _b619.00
504			_aTable of Content Chapter 1 Strategic Market Management: An Introduction and Overview · What Is a Business Strategy? · Strategic Market Management · Marketing and its Role in Strategy Part I Strategic Analysis Chapter 2 External and Customer Analysis · External Analysis · The Scope of Customer Analysis · Segmentation · Customer Motivations · Unmet Needs Chapter 3 Competitor Analysis · Identifying Competitors -- Customer-Based Approaches · Identifying Competitors -- Strategic Groups · Potential Competitors · Competitor Analysis -- Understanding Competitors · Competitor Strengths and Weaknesses · Obtaining Information on Competitors Chapter 4 Market / Submarket Analysis · Dimensions of a Market / Submarket Analysis · Emerging Submarkets · Actual and Potential Market or Submarket Size · Market and Submarket Growth · Market and Submarket Profitability Analysis · Cost Structure · Distribution Systems · Market Trends · Key Success Factors · Risks in High-Growth Markets Chapter 5 Environmental Analysis and Strategic Uncertainty · Technology Trends · Consumer Trends · Government/Economic Trends · Dealing with Strategic Uncertainty · Impact Analysis -- Assessing the Impact of Strategic Uncertainties · Scenario Analysis Chapter 6 Internal Analysis · Financial Analysis -- Sales and Profitability · Performance Measurement -- Beyond Profitability · Strengths and Weaknesses · Threats and Opportunities · From Analysis to Strategy Cases for the End of Part I Case 1 -- Understanding and Working with Industry Trends The Future of Newspapers Case 2 -- Evaluating and Assessing the Implications of a New Business Model Spotify -- Identifying a New Value Proposition Case 3 -- Competing Against Industry Giants Competing Against Tesco Part II Creating, Adapting and Implementing Strategy Chapter 7 Creating Advantage, Synergy and Commitment versus Opportunism versus Adaptability · The Sustainable Competitive Advantage · The Role of Synergy · Strategic Commitment, Opportunism and Adaptability Chapter 8 Alternative Value Propositions · Business Strategy Challenges · Alternative Value Propositions · Superior Quality · Value Chapter 9 Building and Managing Brand Equity · Brand Awareness · Brand Loyalty · Brand Associations · Brand Identity Chapter 10 Energizing the Business · Innovating the Offering · Energize the Brand and Marketing · Increasing the Usage of Existing Customers Chapter 11 Leveraging the Business · Which Assets and Competences Can Be Leveraged? · Brand Extensions · Expanding the Scope of the Offering · New Markets · Evaluating Business Leverage Options · The Mirage of Synergy Chapter 12 Creating New Businesses · The New Business · The Innovator's Advantage · Managing Category Perceptions · Creating New Business Arenas · From Ideas to Market Chapter 13 Global Strategies · Motivations Underlying Global Strategies · Standardization Versus Customization · Expanding the Global Footprint · Strategic Alliances · Global Marketing Management Chapter 14 Setting Priorities for Businesses and Brands -- the Exit, Milk and Consolidate Options · The Business Portfolio · Divestment or Liquidation · The Milk Strategy · Prioritizing and Trimming the Brand Portfolio Chapter 15 From Silos to Synergy -- Harnessing the Organization · Silo-Driven Problems -- The Case of Marketing · Addressing the Silo Marketing Issues -- Challenges and Solutions · Organizational Levers and Their Link to Strategy · Structure · Systems · People · Culture A Recap of Strategic Marketing Management Cases for the End of Part II Case 1 -- Strategic Positioning Alltech FEI World Equestrian Games 2010 Case 2 -- Leveraging a Brand Asset Innocent Drinks Case 3 -- Competing Against the Industry Giant HTC -- Something Beautiful Is Coming Case 4 -- Creating a New Brand for a New Market Tata Nano -- Estimating the True Cost of the Cheapest Car in the World Case 5 -- Transformative Innovation in the Developing World Vodaphone M-PESA -- Mobile Banking in Kenya Learning Learning -- One Laptop per Child Initiative Merck -- Making Life-Saving Drugs Accessible and Affordable Nestlé -- Creating Shared Value through Business Selco -- Solar-Powered LEDs Paid for Using Microfinancing Appendix Planning Forms
520			_a.
650			_aMarketing _9209
650			_aManagment _9287
700			_aMcloughlin, Damien _9339
942			_2ddc _cBK