Text Mining and Social Media

This list contains 19 titles

Introduction to social media marketing: a guide for absolute beginners by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Apress  2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KEL.
Manager's guide to social media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Education Private Limited 2011
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 006.702465 KLO.
Social media analytics and practical applications: the change to the competition landscape by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boco Raton CRC Press 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.231 KUM.
Social media analytics strategy: using data to optimize business performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Apress  2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GON.
Social media and mobile marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA.
Social media for progressive public relations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Not available: Indian Institute of Management LRC: Checked out (1).
Social media for small business: marketing strategies for business owners by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 ISE.
Social media in the fashion industry: fundamentals strategy and research methods by Series: Routledge Studies in the Fashion Industry
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1328 SAN.
Social media marketing for business: scaling an integrated social media strategy across your organization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 JEN.
Social media marketing management: how to penetrate emerging markets and expand your customer base by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2025
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HIN.
Social media marketing: a strategic approach by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cengage Learning, Inc. Boston 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BAR.
Social media marketing: strategies for engaging in Facebook, Twitter and other social media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.872 EVA, ...
Social media measurement and management: entrepreneurial digital analytics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2020
Availability: Not available: Indian Institute of Management LRC: Checked out (1).
Social media mining: an introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cambridge University Press 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 006.312 ZAF.
Social media strategy: marketing, advertising, and public relations in the consumer revolution by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Rowman & Littlefield Publishing Group, Inc. 2025
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 QUE.
Spatializing social media: social networks online and offline by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.30285 BAS.
The art of social media: power tips for power users by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK Portfolio Penguin 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.231 KAW.
The dark side of social media: a consumer psychology perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 SCH.
The sage handbook of social media marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications Ltd 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAN.

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