Contents of Marketing › Learning Resource Centre (LRC) catalog

Customer relationship management: a strategic perspective by

Shainesh, G

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Trinity Press 2006

Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 658.812 SHA, ...

Lists:

Marketing management: Indian cases by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ...

Lists:

Services marketing: people, technology and strategy by

Edition: 7th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR.

Lists:

Strategic market management: global perspectives by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Wiley India Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 AAK, ...

Lists:

Sales management: analysis and decision making by

Edition: 9th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Routledge 2015

Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.81 ING, ...

Lists:

Marketing.

Marketing as strategy: understanding the CEO's agenda for driving growth and innovation by

Kumar, Nirmalya

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Harvard Harvard Business School Press 2001

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KUM.

Lists:

Advertising and promotion: an integrated marketing communication perspective by

Edition: 9th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016

Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 659.1 BEL, ...

Lists:

Brand management: text and cases by

Verma, Harsh V

Edition: 4th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Excel Books Private Ltd. 2017

Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.827 VER, ...

Lists:

Services marketing: people, technology and strategy by

Edition: 8th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.8 WIR, ...

Lists:

Marketing.

No cover image available

Marketing research by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Wiley India Pvt. Ltd. 2011

Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.83 AAK, ...

Lists:

Marketing research by

Edition: 11th

Publication details: New Delhi Wiley India Pvt. Ltd. 2019

Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ...

Lists:

Marketing channel strategy by

Edition: 8th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Routledge 2015

Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.87 PAL, ...

Lists:

Marketing management by

Edition: 14th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015

Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1).

Lists:

Business-to-business marketing: relationship, networks and strategies by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Oxford University Press 2018

Availability: Items available for loan: Indian Institute of Management LRC (6)Call number: 658.804 ELL, ... Not available: Indian Institute of Management LRC: Checked out (1).

Lists:

Business research methods by

Bajpai, Naval

Edition: 2nd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019

Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 658.0072 BAJ, ...

Lists:

Strategic brand management: building, measuring, and managing brand equity by

Edition: 3rd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016

Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ...

Lists:

The inefficient stock market by

Haugen, Robert A

Edition: 2nd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2002

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6322 HAU.

Lists:

Integrated Marketing communications by

Dutta, Kirti

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Oxford University Press 2016

Availability: Not available: Indian Institute of Management LRC: Checked out (1).

Lists:

Marketing research by

Edition: 7th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017

Availability: Items available for loan: Indian Institute of Management LRC (5)Call number: 658.8 MAL, ... Not available: Indian Institute of Management LRC: Checked out (1).

Lists:

Marketing management by

Edition: 15th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016

Online resources:

Click here to access online

Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (3).

Lists:

	Customer relationship management: a strategic perspective by Shainesh, G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Trinity Press 2006 Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 658.812 SHA, ... Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Marketing management: Indian cases by Gupta, Prachi Aggarwal, Ashita Majra, Hufrish Jacob, Isaac Venkatesh, Shanthi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ... Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Services marketing: people, technology and strategy by Wirtz, Jochen Lovelock, Christopher Chatterjee, Jayanta Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR. Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Strategic market management: global perspectives by Aaker, David A Mcloughlin, Damien Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 AAK, ... Lists: IT, Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Sales management: analysis and decision making by Ingram, Thomas N Williams, Michael R Avila, Roman A Edition: 9th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2015 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.81 ING, ... Lists: Marketing. Add to cart (remove)
	Marketing as strategy: understanding the CEO's agenda for driving growth and innovation by Kumar, Nirmalya Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harvard Harvard Business School Press 2001 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KUM. Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Advertising and promotion: an integrated marketing communication perspective by Belch, George E Belch, Michael A Purani, Keyoor Edition: 9th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 659.1 BEL, ... Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Brand management: text and cases by Verma, Harsh V Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books Private Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.827 VER, ... Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Services marketing: people, technology and strategy by Wirtz, Jochen Lovelock, Christopher Chatterjee, Jayanta Edition: 8th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.8 WIR, ... Lists: Marketing. Add to cart (remove)
	No cover image available Marketing research by Aaker, David A Kumar V Day, George S Leone, Robert P Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2011 Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.83 AAK, ... Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Marketing research by Aaker, David A Kumar, V Leone, Robert P Day, George S Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ... Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	Marketing channel strategy by Palmatier, Robert W Stern, Louis W Edition: 8th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2015 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.87 PAL, ... Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Marketing management by Kotler, Philip Keller, Kevin Lane Jha, Mithileshwar Edition: 14th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1). Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Business-to-business marketing: relationship, networks and strategies by Ellis, Nick Sarkar, Soumya Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018 Availability: Items available for loan: Indian Institute of Management LRC (6)Call number: 658.804 ELL, ... Not available: Indian Institute of Management LRC: Checked out (1). Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Business research methods by Bajpai, Naval Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (4)Call number: 658.0072 BAJ, ... Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane Parameswaran, Ambi M. G Jacob, Isaac Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.827 KEL, ... Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	The inefficient stock market by Haugen, Robert A Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2002 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6322 HAU. Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Integrated Marketing communications by Dutta, Kirti Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2016 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Operation & quantitative Techniques. Add to cart (remove)
	Marketing research by Malhotra, Naresh K Dash, Satyabhushan Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (5)Call number: 658.8 MAL, ... Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Marketing management by Kotler, Philip Keller, Kevin Lane Edition: 15th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016 Online resources: Click here to access online Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (3). Lists: Marketing, Public Policy & General Management. Add to cart (remove)