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1.
Handbook of research on driving competitive advantage through sustainable, lean, and disruptive innovation by Series: Advances in business strategy and competitive advantage
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, USA IGI Global 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 ALH.

2.
Social media marketing for dummies by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2020
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

3.
Social media marketing: strategies for engaging in Facebook, Twitter and other social media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.872 EVA, ...

4.
Digital marketing by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2018
Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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5.
Social media for project managers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.404 HAR.

6.
Social media marketing by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 TUT.

7.
The attention economy and how media works: simple truths for marketers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NEL.

8.
Social media marketing: a strategic approach by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cengage Learning, Inc. Boston 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BAR.

9.
Facebook, Twitter, and Instagram for seniors for dummies by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 006.754 COL.

10.
Influencer marketing strategy: how to create successful influencer marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 GLE.

11.
Social customer relationship management: fundamentals, applications, technologies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Springer 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 ALT.

12.
Ultimate LinkedIn sales guide: how to use digital and social selling to turn LinkedIn into a lead, sales and revenue generating machine by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 DIS.
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13.
Introduction to social media marketing: a guide for absolute beginners by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Apress  2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KEL.

14.
Social media analytics strategy: using data to optimize business performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Apress  2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GON.

15.
Spatializing social media: social networks online and offline by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.30285 BAS.

16.
Social media analytics and practical applications: the change to the competition landscape by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boco Raton CRC Press 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.231 KUM.

17.
Crushing it!: how great entrepreneurs build their business and influence and how you can, too by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers 2018
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

18.
Jab, jab, jab, right hook: how to tell your story in a noisy social world by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 VAY.

19.
Social media for progressive public relations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.202854678 NII.
Lists:

20.
The dynamics of influencer marketing: a multidisciplinary approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ALV.

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