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1.
Crossing the Chasm: marketing and selling disruptive products to mainstream customers by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper Business Press 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MOO.

2.
Sales EQ: how ultra-high performers leverage sales-specific emotional intelligence to close the complex deal by
Publication details: New Delhi Wiley India Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85019 BLO.

3.
UnBranding: 100 branding lessons for the age of disruption by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 STR.
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4.
Secrets of closing the sale by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Embassy Books 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 ZIG.

5.
The psychology of selling: how to sell more, easier, and faster than you ever thought possible by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA HarperCollins Publishers 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85019 TRA.
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6.
Account-based marketing for dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ.

7.
Smart persuasion: how elite marketers influence consumers by
Publication details: United Kingdom Convertize Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AIM.

8.
Selling and negotiation skills: a pragmatic approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 CHA.

9.
Pick up the phone and sell: how proactive calls to customers and prospects can double your sales by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 GOL.

10.
Selling the wheel: choosing the best way to sell for you, your company, and your customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Touchstone Book 2000
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 813.54 COX.

11.
Way of the wolf: straight line selling: master the art of persuasion, influence, and success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK John Murray Learning 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 BEL.

12.
A practitioner's guide to account-based marketing: accelerating growth in strategic accounts by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page  2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BUR.

13.
Virtual sales handbook: a hands-on approach to engaging customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KVE.
Lists:

14.
Sales acceleration formula: using data, technology, and inbound selling to go from $0 to $100 million by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2015
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 ROB.
Lists:

15.
Amazon: how the world's most relentless retailer will continue to revolutionize commerce by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page  2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142065 BER.

16.
Sell like crazy: how to get as many clients, customers and sales as you can possibly handle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: King Kong 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 SUB.
Lists:

17.
AI strategy for sales and marketing: connecting marketing, sales and customer experience by
Publication details: London Kogan Page Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80028563 KIN.

18.
The unstoppable sales machine: how to connect, convert, and close new customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 CAS.

19.
All marketers are liars: the underground classic that explains how marketing really works-and why authenticity is the best marketing of all by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin Group 2012
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

20.
Conversational marketing: how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381 CAN.

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